What is SUBARU?
A brief summary of what Subaru does.

Pursuing our Goal of “Delivering Happiness to All”

The Subaru Group, by no means a large automaker, is implementing a business model centered on selection and concentration of limited management resources, creating added value, and pursuing uncompromising differentiation. That has led our customers and dealers to say that Subaru is a “different kind of brand.”

As we prioritize our customers, who have made Subaru a brand unlike any other, we are tasked with continuing to evolve the Subaru Difference, unwavering even as the eras and environments change. We are also tasked with offering our customers Enjoyment and Peace of Mind, and delivering happiness. Our goal of becoming a company “delivering happiness to all” is something that we have learned from the behavior of our customers. We will continue to pursue our goal of delivering happiness to people, society, and even Earth.

Subaru's History of Value Creation

Subaru is a global transportation manufacturer with two main businesses: automobiles and aircraft.
Subaru started out as Nakajima Aircraft Company, founded in 1917, just 14 years after the Wright brothers succeeded in the first powered flight in 1903.
By 1953, when we embarked on a new start as Fuji Heavy Industries, our automotive division had matured into its driving force.
Since then, we have released original cars which design is highly and creative known for the Subaru 360, the Legacy, and more.

Since changing the company name to Subaru Corporation in 2017, we have deepened our ties with customers by creating new technological value.
The aerospace business leads the Japanese aerospace industry and has a proven track record in the development and production of a wide variety of aircraft.

Value Creation Process

With its DNA as an aircraft manufacturer, SUBARU continues to practice human-oriented manufacturing, which places top priority on safety. By delivering Enjoyment and Peace of Mind, we seek to offer product value that embodies the Subaru difference, such as in safety and longevity. Our deep relationship with customers who appreciate that value is our greatest asset, as well as a competitive strength. To achieve our vision of becoming a company delivering happiness to all, every employee will be a growth driver as we further evolve Enjoyment and Peace of Mind to achieve both a sustainable society and our own sustainable growth.

At a Glance

Business Introduction

① Automotive Division

Ratio of Net Sales by Automobile


The business at the core of Subaru is automobile division.
Our history as an automaker began with the launch of the Subaru 360 in 1958. Since then we have worked continually to provide new value in automobiles by developing new categories based on our core technologies, such as the horizontally-opposed engine and symmetrical all-wheel drive (AWD), and by creating new technological value, including EyeSight*, the world’s first driver assist system. These actions have deepened our ties with customers.

* EyeSight is the first driver assist system to provide all functionality solely through the use of stereo cameras

Subaru 360

In recent years, we have positioned the U.S. as an important market, with a strategy of concentrating limited resources in fields in which we should extend our strengths and advantages, including product lineups focused on SUVs and sports models. We provide Enjoyment and Peace of Mind through high value-added products. In addition, we are working to create ever-better cars in our alliance with Toyota Motor Corporation, bringing together our mutual strengths.

The Subaru Group's Unique Business Model
The Subaru Group's Unique Business Model

All Vehicles

The new Levorg won the 2020-2021 Car of the Year Japan award


The new Levorg is based on the Grand Touring Philosophy passed down at Subaru. Subaru embraced this philosophy in combining its latest technologies to develop a truly innovative performance wagon. The new Levorg won the 2020-2021 Car of the Year Japan award in December 2020. The car uses 3D high-precision map data and is equipped with EyeSight X. This sophisticated driving support system features outstanding cost performance and uses information such as GPS and the Quasi-Zenith Satellite System known as Michibiki. The Levorg employs the Subaru Global Platform with full inner frame construction to achieve a high level of both maneuverability and comfort. Levorg’s newly developed engine has received rave reviews for its performance in day-to-day driving.

Feature: The new Levorg epitomizes the evolution of car manufacturing at Subaru.PDF/1.5MB

② Aerospace Division

Ratio of Net Sales by Aerospace


Subaru's roots trace to 1917 and Aircraft Research Laboratory, later to become Nakajima Aircraft. In the defense program, we develop, manufacture, maintain, repair, and provide technical support for products such as the UH- 1J and UH-2 utility helicopters used by the Japan Ground Self-Defense Force (JGSDF) for disaster relief and other purposes, the T-5 and T-7 for supporting pilot training at the Japan Maritime Self-Defense Force and the Japan Air Self-Defense Force, more than 15 models of unmanned aerial vehicles, and flight simulators.

Boeing 777X
(for illustrative purposes only)

In the commercial program, we participate in many international joint development projects for Boeing. For the 777X, Boeing's large passenger airliner, we are responsible for the Center Wing and its integration with the main landing gear (MLG) wheel well, as well as MLG doors, Wing-to-Body Fairings (forward), and side-of-body sections.

Primary Products and Services

  • UH-2 utility helicopter
  • AH-64D attack helicopter
  • T-5 and T-7 trainers
  • Flying Forward Reconnaissance System
  • The Center Wing Section of Boeing 787
  • The Center Wing Section of Boeing 777 & 777X

Overview of Center Wing Box and SUBARU's Technology

Since first participating in the Boeing passenger program in 1973, we have been involved in development and production as a key partner of Boeing for more than 40 years. We manufacture the center wing box, the critical aircraft section where the right and left wings are attached to the forward and aft fuselage sections. Since the center wing box contains the fuel, they must have high mechanical strength and high fluid tightness. For these reasons, great accuracy and advanced assembly technologies are required for its manufacture, and SUBARU is one of the few companies capable of making them. The Handa Plant, where center wing boxes are manufactured, is a global-level production center that produces these parts for the new Boeing 777X as well as for the Boeing 777 large airliner, the Boeing 787 mid-size airliner, the Ministry of Defense's P-1 maritime patrol aircraft, and the C-2 transport aircraft.

A center wing box (Handa Plant)
A center wing box (Handa Plant)