Our Approach

Quality is the foundation of “Enjoyment and Peace of Mind,” SUBARU’s core value, and delivering quality is one of our most fundamental responsibilities to our customers. At SUBARU, quality enhancement is considered the foremost priority within the realm of quality. We are reviewing all business processes, from product planning and parts procurement by suppliers, to production and shipping at our plants, to after-sales service, and implementing reforms. For SUBARU, quality enhancement serves as an essential foundation for our sustainable growth. This is because it enables us to remain sensitive to changes in customers’ expectations of the quality they expect from SUBARU, as well as to help us overcome this once-in-a-century period of major transformation in automotive manufacturing and become the brand that customers continue to choose for “Enjoyment and Peace of Mind.”
To ensure that we become a company that resonates with and inspires trust in our customers, under the banner of our quality policy, all employees are making “quality first” their slogan. This instills a quality-first awareness as they work hard to provide high-quality products and services that will impress customers. SUBARU has also established quality policies at affiliated companies in Japan and overseas in accordance with the business content of each company and regional characteristics, and affiliated companies practice quality control based on these policies.
In FYE March 2021, we established the Quality Assurance Management Office to supervise quality assurance across the entire SUBARU Group, including the Aerospace Company. The roles of the office will include developing and managing the SUBARU Group’s organizational structure and systems required to assure quality, maintaining their effectiveness, and continually improving them. By pursuing quality that our customers can use with peace of mind for many years to come, we will work to realize the SUBARU Group’s goal of an enjoyable and sustainable society.

Quality Policy

At SUBARU, quality is our highest priority as we earn the trust of our customers.

  1. We will deliver long-lasting products that our customers can use with peace of mind.
  2. We will continually improve our products and services by always listening closely to our customers’ voice.
  3. We will be a good corporate citizen in all markets where we do business by ensuring compliance with all internal rules, local laws, regulations and social norms.

Revised in April 2019

Quality Management System

  1. Establish Quality Management System (QMS) based on the Quality Policy and ISO 9001 Standard and put it into practice for orderly and effective operations.
  2. Aim to improve customer satisfaction by assuring that products will comply with both customer requirements and applicable statutory and regulatory requirements.
  3. Strive to continually improve the QMS through operational improvements.

With its QMS, SUBARU works to assure quality in each process from design and development to sales as well as creating a cycle to create even higher quality products. In addition, SUBARU strives to work through this cycle swiftly in order to meet customer needs without any delay.

Quality Management Cycle

Management System

The SUBARU Group has established a quality improvement system with the Quality Assurance Division at the heart of efforts in order to analyze after-sales quality defects and customer requests to realize higher-quality development and production. Based on customers’ opinions collected from around the world, SUBARU works with the relevant in-house departments and suppliers in identifying quality issues, investigating their cause, and planning countermeasures.
In January 2021, we established FAST (Fast Action & Solution Team), a North American quality improvement team where quality assurance and development units at local affiliated companies in the U.S. work together with service units at dealerships in the U.S. and Canada. By strengthening cooperation between departments, immediate decisions can be made on-site, and market demands can be met more speedily.

Quality Improvement System
Structure of the FAST North American Quality Improvement Team


Quality Control Training

Within the SUBARU Group, quality education is provided to all employees. Quality education is provided on an ongoing and regular basis tailored to employee knowledge and experience levels, including their year of entry into the Company and their position. This instills a customer-centric, quality-first awareness, educating each and every employee so that they put quality first in their actions.
We also recognize cases at our automotive manufacturing business units where a heightened focus on quality has resulted in the prevention of issues with a quality excellence award. Information on award recipients and their achievements is disseminated throughout the Company via the intranet and other platforms.

Global Quality Meeting

At the SUBARU Group, in order to instill a quality-first awareness, we attach great importance to dialogue with dealers, as they are responsible for dealing with customers across the globe. Through technical liaison meetings held twice a year for the Japanese market, main dealerships (G8) service meetings held once or twice a year in overseas markets, and block conferences held in six regions,* we take in the views of dealers to help make decisions on the optimum means of addressing quality problems that inconvenience our customers. In FYE March 2023, we conducted regular online meetings both domestically and internationally, and in FYE March 2024, we plan to hold a combination of online meetings and in-person meetings.
In addition, in order to listen to the voice of the market and speed up quality improvement, the Quality Improvement Committee, chaired by the Chief Quality Officer (CQO) and Chief General Manager of the Quality Assurance Division, holds monthly meetings to discuss quality at the executive level in all departments. Furthermore, the North America Quality Improvement Committee, which is comprised of the North America CQO and heads of North American subsidiaries, focuses on quality in the North American market and is held several times a year.

Block conferences are held in a country in each of the six regions—the CIS, Central Europe, Northern Europe, Southern Europe, Oceania, and Central and South America. Their participants include representatives from dealerships and expatriates working in the region.
Global Quality Meeting

Quality Caravan

Since FYE March 2019, we have been holding an annual event called the Quality Caravan at all our business sites to inform participants of customer feedback and the quality status of SUBARU products. Our aim in doing so is to provide all employees with an accurate understanding of the current state of SUBARU and create an environment in which they are conscious of putting quality first at all times and approach their work in that mindset. In FYE March 2023, the caravan was held across a total of 38 days for all employees and Group company employees. We create and present videos that reproduce actual quality issues and offer straightforward explanations about recent quality concerns. The aim is to encourage each person to internalize the issues that impact our customers as their own, thereby fostering a customer-centric, quality-first mindset. Not only are we engaging more business partners in these events, but Subaru of Indiana Automotive, Inc., SUBARU’s production base in the U.S., has also been organizing events to raise global awareness of quality across the entire SUBARU Group.
Going forward, we will continue to engage in awareness activities, while enhancing the program and extending the duration, among other improvements.

Quality Caravan

Pre-Shipment Inspection

At SUBARU, rigorous inspections are conducted before shipment to prevent any defects from leaving the facility. In 2018, the operation of vehicle inspections was spun off from the traditional manufacturing organization to form the Vehicle Inspection Department under the Quality Assurance Division in order to ensure thorough inspections from a customer perspective. In addition, we set up two new facilities for final vehicle inspections to establish an environment conducive to accurate inspections through clearly defined processes. The first facility started operations in August 2022, with the second becoming operational in August 2023. By conducting rigorous inspections in a well-organized environment, we aim to deliver high-quality products that customers can use with peace of mind.

Pre-Shipment Inspection

Investigation of Defective Parts

SUBARU set up the Quality Assurance (QA) Lab to investigate defective parts for the swift resolution of any issues that arise. In the event of a defect, development and manufacturing departments collaborate to determine causes and implement solutions. In cases where pinpointing the cause is especially difficult, the Quality Assurance Division expedites defect resolution by conducting independent analysis and investigation of defective parts in the QA Lab.

QA Lab

Initiatives with Business Partners

In order to maintain and improve the quality of SUBARU vehicles, we consider it extremely important to ensure the quality of all externally purchased parts. To this end, SUBARU has been carrying out various activities to promote voluntary improvements by business partners and to maintain and improve quality together with all business partners.
As part of its regular activities, SUBARU has taken a number of actions to build a foundation on which SUBARU and its business partners can work together based on a common awareness of concepts regarding quality maintenance and improvement. This includes developing a manual for all business partners that summarizes the standards and rules for building quality and ensuring stable quality.
In addition, in order to address the ever-changing environment, we hold briefing sessions on our Quality Policy for all business partners at the beginning of each fiscal year to share information about a range of quality-related situations. KPIs are set for quality targets and key quality indicators to be achieved in the short and medium term, and we present quality improvement measures, key points for enhancing quality, and other information as concretely as possible. Through direct communication from SUBARU, we deepen business partners’ understanding and build a system that can flexibly respond to changes in the environment. This common awareness of our Quality Policy enables close cooperation between business partners and SUBARU at all stages, from development to mass production, promoting integrated quality assurance activities.
As an example of our activities, we support regular voluntary audits of quality assurance systems and quality management systems at our business partners and provide advice from a third-party perspective. In addition to regular audits, SUBARU directly observes business partners’ manufacturing processes and production sites. Here, we conduct audits and process checkups on an ad-hoc basis, offer proposals for productivity improvement, and otherwise engage collaboratively to further improve quality. Furthermore, by following the Advanced Product Quality Planning (APQP) process, our activities also help our business partners improve their own capabilities, contributing to overall quality improvement. These unified efforts between SUBARU and its business partners ensure the quality of externally manufactured parts.
In recent years, where the external environment has become extremely uncertain, parts supplies issues have arisen due to large-scale natural disasters and shifting world affairs. Amid this situation, we have also established support systems for our business partners in order to help quickly restore parts supplies in the event of an emergency.

Response to Recalls

The SUBARU Group takes measures to cope with recalls in order to prevent accidents, in accordance with our highest priority placed on customer safety.
We have established the Recall Committee to determine specific measures to be taken in the event of product defects that can infringe on safety or laws and regulations. This committee is chaired by the CQO and Chief General Manager of the Quality Assurance Division, and was established based on customer suggestions and defect information from around the world and in accordance with internal regulations.Any recalls are promptly reported to the relevant authorities. Affected customers are contacted by direct mail and other methods from our dealerships to encourage them to have their car repaired free of charge, with their safety and peace of mind as our top priority. We monitor the progress of market measures to ensure that improvements can be made quickly.
As of April 2023, SUBARU had no cases of violating laws and in-house regulations in regard to information provision on quality and safety.

At SUBARU, we are advancing “parts traceability” by linking the individual vehicle number with the individual part number to quickly and accurately identify vehicles equipped with defective parts. In the unlikely event of a recall, we are committed to minimizing any inconvenience to our customers through our efforts.

Recalls of SUBARU Cars

Number of Recalls and Improvements

(FYE March)

Number of Cases 2019 2020 2021 2022 2023
Recalls*1 11 13*4 8 9 5
Corrective Action*2 1 1 0 1 0
Service Campaigns*3 6 3 6 3 2
Total 18 17 14 13 7
Corrective action implemented by automotive manufacturers, etc., for a specific range of automobiles, or tires or child car seats, of a similar type to bring the product in question into compliance with the Safety Regulations for Road Vehicles when vehicles, etc., are in a condition that suggests that they may cease to conform or do not conform to those safety regulations, and when the cause for such nonconformity lies in the design of the vehicles, etc., or their manufacturing process.
Corrective action implemented by automotive manufacturers, etc., in respect of matters which, although not specified in the Safety Regulations for Road Vehicles, cannot be overlooked from a safety or environmental conservation perspective in the event that a defect should arise, where the cause lies in the design or manufacturing process.
Corrective action relating to merchantability/quality in respect of a defect that is not subject to a notification of recall or corrective action.
The figure includes one recall relating to Takata airbags, in which a recall notification was submitted on the basis of individual model.
Recalls in FYE March 2023 (Global)*1
Country/Region Number of Cases
Japan 5
North America 11
Others 5
Global 13*2
Information presented is internal data and may differ from data published by the respective authorities.
Identical recalls conducted across multiple countries/regions are combined to count as one recall. Therefore, the global total number of recalls from all countries/regions may not equal the total number of recalls from each country/region.

Takata Airbag Recall Progress

SUBARU’s progress in responding to the Takata airbag recall in the U.S. (as of May 2022) is among the highest in the industry, as shown in the table below.

Takata airbag recall progress in the U.S.
No. Automotive manufacturer Progress rate
1 U.S. company A 99.0%
2 European company B 97.2%
3 Japanese company C 93.8%
4 Japanese company D 93.6%
5 European company E 92.2%
6 U.S. company F 91.8%
7 SUBARU 91.7%
8 Japanese company G 91.7%
  ・・・ ・・・
  Industry average 84.9%
From National Highway Traffic Safety Administration (NHTSA) data published April 2023