What Makes Subaru, Subaru:
The Subaru Difference

More than just a company that makes cars, aircraft, and related technologies,
Subaru aims to be a company that makes our customers smile.
In every era, our goal is to be a trusted partner for our customers and engage sincerely with them through attractive and distinctive products and services that deliver Enjoyment and Peace of Mind.
Furthermore, Subaru has now taken its goal one step further to delivering happiness to people, society, and even Earth.

Let's make ever-better cars together!

As both rivals and partners, Subaru and Toyota have been striving together toward our shared aspirations for making ever-better cars by combining each other’s strengths since 2005.
To bring smiles to our customers and bring about a new mobility society, our journey continues.