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SUBARU’s Idea for a Digital Transformation Strategy
Basic Policy
In the automotive industry, which is facing a period of major transformation, SUBARU is working to meet customer expectations and enhance its corporate competitiveness by advancing efforts to achieve “Monozukuri Innovation” and “Value Creation,” as outlined in the SUBARU New Management Policy. Amid the rapid advancement of IT and digital technologies across society, our IT strategy is driven by the vision of creating a sustainable SUBARU through IT. Based on this, we will use each of our initiatives to build the foundations of development, manufacturing, sales, and, while also driving transformation across the entire SUBARU Group through IT, creating the agility needed to keep pace with the times.
Strengthening the Connection Between the SUBARU Brand and Our Customers through IT
To strengthen the connection between the SUBARU brand and our customers, we are advancing the use of IT, data, and digital technologies with two main pillars: reinforcing the monozukuri process and creating new value. Previously, our systems and data were individually optimized by department, which hindered our ability to effectively utilize valuable data. To address this issue, we are building an environment that centers on data and enables collaboration with various business activities, aiming to create synergistic effects among our diverse initiatives toward achieving “Monozukuri Innovation” and ”Value Creation”. By effectively utilizing the accumulated data, we will enhance the entire monozukuri process, which is becoming more advanced and complex, particularly in electrification. At the same time, we are advancing efforts to provide customers with new experiential value, further deepening our connection with them.
Approach to Key Initiatives
In response to the rapid and non-linear transformation in the automotive industry, we are working on business process reform to simplify operations using IT and data, aiming to respond at a pace that far exceeds SUBARU’s previous capabilities. We are promoting Company-wide reform through IT by streamlining data, utilizing advanced technologies to accelerate and simplify operations, and establishing a framework for agile development, operation, and maintenance. Additionally, by adopting the Fit to Standard approach, which leverages the best available technologies, we are quickly optimizing our operational environment.
The scope of stakeholders we engage with continues to expand due to technological advancements and changes in business and work styles. From the “One SUBARU” perspective, we are working to optimize IT investments and costs, improve efficiency through rule standardization, enhance project management quality, and establish global IT governance centered around cybersecurity. This is so that our entire supply chain, including our bases, affiliates, and suppliers in Japan and overseas, can consistently carry out operations that earn the trust of all our stakeholders.
To create and deliver new products and services in an era of transformation, it is essential to effectively utilize IT and digital technologies, particularly AI technologies. To achieve this, we are working to improve the engagement of our IT human resources, promote the use of generative AI and improve IT and DX literacy for all employees, develop specialized talent with advanced IT skills, and discover and nurture individuals capable of leading business improvements through the use of IT and data. We have positioned this series of measures as part of our “smart employee” strategy, emphasizing the cultivation of our human resources.