We relentlessly pursue safety, because cars and airplanes transport the people we love.
and to view our products with delight.
Products born of passion and challenge move the hearts of those who hold them.
If not, let's make cars exciting again.
As exciting as the planes that soared across the skies.
happiness to all.
We are running with the challenge of
making that a reality.
and enjoyable as possible.
We want to satisfy their curiosity and their sense of adventure.
cherished lives and provide excitement.
everything had to be perfect.
Each step was a first.
Each step was arduous.
We are relentless in our pursuit of safety because cars carry the people we love.
We relentlessly strive to perfect the driving experience because cars add excitement to our lives.
Learn more about SUBARU
The Subaru Group's approach, strengths, and growth strategies are introduced in three main sections: Our Value Creation Story, Commentary on Strategy, and Mechanisms Supporting Value Creation.
It communicates the Subaru Group's intention to provide "Enjoyment and Peace of Mind" to our customers and other stakeholders, to be a truly global company with sustainable growth driven by the efforts of each and every one of our employees, and to contribute to the achievement of an enjoyable, sustainable society.