Message on Sustainability from the CEO
Message on Sustainability from the CEO
Becoming a Company
that Creates Value Together
with Our Stakeholders
Atsushi Osaki
Representative Director, President and CEO
Changes in the Business Environment and the Role Expected of the SUBARU Group
The SUBARU Group’s business environment is becoming increasingly uncertain amid the advance of electrification and digitalization, combined with shifts in policy trends in various countries and market needs. Even in such times, the values we have long cherished remain unchanged. We will face change head-on, engaging sincerely with society’s expectations and our responsibilities, and contribute to our own sustainable growth and to the realization of an enjoyable and sustainable society.
The SUBARU Group’s Vision for Sustainability
Guided by our aspiration to build a society with kindness and empathy together with all those connected to us, the SUBARU Group works to create value through its business activities. This approach is reaffirmed in SUBARU Management Policy 2025, which indicates our desire to be a company that creates value together with customers, local communities, business partners, employees, and our many other stakeholders. The work to build a society with kindness and empathy cannot be done by the SUBARU Group alone. It is important that we deepen our ties with local communities through our day-to-day business and community engagement activities, including locally rooted cleanup activities, and remain a trusted member of society.
By earnestly addressing social issues and contributing to society, we hope that not only customers who use our products but many more people will view SUBARU as a valuable presence in society. We believe this is highly significant in fostering trust in and resonance with our brand.
Sustainability Initiatives as One SUBARU
From a global perspective, sustainability initiatives vary to some extent in content and pace due to differences in the social issues, institutions, and values of each region. For precisely this reason, what matters for the SUBARU Group is not unilaterally rolling out uniform measures, but listening to each region and workplace and channeling activities suited to local circumstances into Group-wide strength.
While sharing a common direction as One SUBARU, each region and workplace thinks and acts autonomously, learning from one another. By building on these efforts, we will advance effective sustainability initiatives across the Group.
The SUBARU Group’s Electrification Strategy
The SUBARU Group recognizes BEVs as one effective option for realizing a carbon-neutral society and will continue its development efforts.
At this early stage of electrification, it is important that we leverage our alliance with Toyota Motor Corporation to steadily deliver compelling products while helping cultivate the market without incurring an excessive investment burden. We then intend to introduce BEVs developed in-house as we carefully watch for the turning point toward widespread adoption.
In light of current market trends and technological advances, and with full-scale BEV adoption now expected to occur later than initially anticipated, we have adjusted the timing for introducing BEVs developed in-house. This is not a retreat from our electrification efforts, but a strategic decision to deliver products that are genuinely competitive for customers.
We see the additional time created by this review as a valuable opportunity to incorporate advances in battery technology, optimize our cost structure, and further enhance product competitiveness. We will also channel the technologies and expertise cultivated in our existing businesses, including internal combustion engine vehicles, into future electrification, thereby building even stronger competitiveness.
Going forward, we will simultaneously build a market foundation through product development that leverages our alliance with Toyota Motor Corporation and further deepen our proprietary technologies. Through these initiatives, we will advance electrification flexibly and steadily and translate it into medium- to long-term value creation.
Looking Ahead
Even in a highly uncertain environment, the SUBARU Group will continue to conduct its business with flexibility and discipline and work to enhance corporate value over the medium to long term. At the same time, we will further evolve our Group’s value proposition of “Enjoyment and Peace of Mind,” and deepen our relationships with customers and other stakeholders.
Together with our stakeholders, the SUBARU Group will continue to pursue both the realization of an enjoyable and sustainable society and the sustainable growth of the Group.