TOPICS 03
CSR Priority Areas Peace of Mind
Become a company that provides
the utmost peace of mind to all stakeholders.

Why It Is Important to Us

Subaru will deliver the peace of mind that cars must offer by manufacturing vehicles and providing associated services.
Subaru will tirelessly review all quality-related processes in our aim to be the No. 1 company for quality, whose products customers can rely on for a long period. Attaching particular importance to protecting lives, Subaru will work to achieve our target of zero fatal traffic accidents* by 2030. In addition, we must ensure that the local communities where our plants are based know that they can rely on Subaru to offer peace of mind in our manufacturing operations. Creating safe workplace environments that offer all Subaru Group workers peace of mind is also essential. Furthermore, Subaru will contribute to resolving the problem of traffic accidents and other social issues associated with cars. Subaru will aspire to become a company that provides customers, local communities, employees, and all other stakeholders with the utmost peace of mind.

* Reducing to zero the number of fatal accidents occurring while a driver or passenger in a Subaru and the number of fatalities among pedestrians, cyclists, and the like arising from collisions with a Subaru

Subaru quality and safety technology that provides the utmost peace of mind

Quality Reforms

Subaru set forth quality improvement as our most important theme in our mid-term management vision, STEP. We are undertaking quality reforms in all processes, starting from the product planning stage, through the procurement of components from the supplier, the manufacturing and inspections in the plant, and up to the daily operations of all employees including those in corporate operations departments. For example, in the product planning and engineering departments, we are making efforts to incorporate quality policies from the initial stage which ensure that there are no “seeds” that could grow into causes of major flaws that may even necessitate a recall. In the manufacturing process, we go beyond only relying on the final inspection. In order to ensure high quality from the upstream stages, the employees in charge of each process perform their own checks, and if they find a problem, they stop the line and make sure the problem is solved.
In April 2019, seeking to align employees’ vectors regarding quality reforms, we made the first revision in 25 years to the Quality Policy, which articulates the vision of quality that SUBARU aspires to realize. Further, in an effort to instill awareness toward quality, we held a “Quality Caravan” at each office, in which we exhibit examples of defects, the opinions we have received from customers, and more. Subaru strives to be No.1 for “the quality that enables customers to enjoy long-term ownership with peace of mind.” Going forward, we will continue to make efforts for thorough quality reforms throughout the entire group.

Technologies that Protect People’s Lives

Cars carry human lives. That’s why Subaru is always actively aware that safety must be given our first priority over everything. That ideology remains in Subaru’s DNA from our origin as an aircraft manufacturer.
Subaru continuously endeavors to improve the technology that protects people’s lives in pursuit of unique overall safety features. Our safety features have received the highest of evaluations from third-party organizations in Japan, the United States, and Europe. Moving forward, we will increase safety, the most required value of a car, by linking to such functions as connected safety using connected service and passive safety, in addition to further upgrading our integration of AI technologies, including EyeSight. We aim to achieve our target of zero fatal traffic accidents by 2030* by continuously enhancing passive safety and installing Advanced Automatic Collision Notification (AACN) that utilizes connectivity in addition to upgrading Advanced Driver-assistance Systems (ADAS).

* Reducing to zero the number of fatal accidents occurring while a driver or passenger in a Subaru vehicle and the number of fatalities among pedestrians, cyclists, and the like arising from collisions with a Subaru vehicle

Scenario toward zero fatal traffic accidents
Overall safety philosophy