The SUBARU Group strives to put the customer first in all business activities. SUBARU is promoting activities to reflect customer feedback in our products and services, so that customers continue to choose our brand for “Enjoyment and Peace of Mind.”

Customers

SUBARU is promoting communication with people in the communities where it operates, and strives to develop local communities and build relationships of trust. In Ota City, Gunma Prefecture, SUBARU and its business partners joined forces with residents of Ota and its surrounding area to launch the SUBARU Community Exchange Association in 1995 with the aim of promoting regional development and creating a more livable community. The association has since engaged in volunteer, cultural, educational, and civic activities. We also host exchange meetings and events in regions where SUBARU has business and manufacturing sites.
Going forward, we will continue to focus on the four fields of community engagement initiatives and conduct further community-based activities in line with evolving needs.

With the aim of unified support of the SUBARU brand alongside dealerships, a variety of initiatives are ongoing for dealerships both inside and outside Japan.
In particular, in order to steadily implement our quality-first philosophy, the SUBARU Group places great importance on dialogue with our dealerships around the world, who are in direct contact with our customers on a daily basis. Through technical liaison meetings held twice a year for the Japanese market, main dealerships service meetings held once or twice a year in overseas markets, and block conferences held in the CIS, Central Europe, Northern Europe, Southern Europe, Oceania, and Central and South America, we make decisions on matters such as optimum means of addressing quality problems that inconvenience our customers, while incorporating the views of dealerships.
In addition, SUBARU is involved in the Cherishing Every Life Project together with dealerships as an activity to expand the circle of Resonance and Coexistence through contributions to society. In this project, with its DNA as an aircraft manufacturer, SUBARU continues to practice a human-oriented approach to Monozukuri, where it places top priority on safety. Based on its longstanding core value of the protection of life, we are expanding our initiatives alongside customers and local communities.

Cherishing Every Life Project (Japanese version only)

SUBARU publishes an in-house magazine for the purpose of sharing information on corporate policies and initiatives as well as boosting the motivation of employees and promoting communication. In FYE March 2023, we transitioned to the digital in-house magazine, SUBAROOM, to enhance real-time information dissemination and enrich content with features such as videos. Employees can conveniently read the magazine thanks to its accessibility from their personal computers and smartphones. In SUBAROOM, we publish a variety of internal information, as well as timely presentations and messages from executive officers and department managers regarding the state of our businesses, helping to establish a better understanding among employees.
Furthermore, we have launched the SUBARU Communication Park on our company network, offering a forum where employees of many different positions can communicate with each other. We also publish SUBAROOM MAGAZINE with the aim of broadly communicating SUBARU’s policy to employees of Group companies, as well as dealerships in Japan.