Stakeholder Engagement Activities
Stakeholder Engagement Activities
Customers
The SUBARU Group strives to put the customer first in all of its business activities. By adopting precision, speed, relevance, fairness, impartiality, and kindness as our basic principles of conduct in dealing with customers, we seek to make SUBARU a brand that customers will continue to choose for “Enjoyment and Peace of Mind.” We also feed our customers’ valuable opinions, requests, and comments back to the relevant departments, and use such feedback to improve our quality and products, make proposals, and upgrade our after-sales service.
“cartopia”
customer magazine
Local Communities
SUBARU is promoting communication with people in the communities where it operates, and strives to develop local communities and build relationships of trust. In Ota City, Gunma Prefecture, SUBARU and its business partners joined forces with residents of Ota and its surrounding area to launch the SUBARU Community Exchange Association in 1995 with the aim of promoting regional development and creating a more livable community. The association has since engaged in volunteer, cultural, educational, and civic activities. We also host exchange meetings and events in regions where SUBARU has business and manufacturing sites.
Going forward, we will continue to focus on the four fields of community engagement initiatives and conduct further community-based activities in line with evolving needs.
Shareholders
SUBARU has conducted plant tours for shareholders since 2004, with the aim of giving shareholders a deeper understanding of our policies and business as well as production activities.
Our view is that these are important opportunities for shareholders to see what we do firsthand in places like our production plants and for us to communicate with them. These tours include time for question-and-answer sessions with Company executives. Opinions and comments received here are shared with the relevant internal stakeholders, including the management team, and utilized in our business and investor relations (IR) activities.
Although we had suspended tours from 2020 due to COVID-19, we held online briefings in FYE March 2022. Executives answered various questions from shareholders and engaged in active communication.
Dealerships
With the aim of unified support of the SUBARU brand alongside dealerships, a variety of initiatives are ongoing for dealerships both inside and outside Japan. Aiming to ensure that the customer-first mindset runs through our quality in particular, SUBARU attaches great importance to dialogue with dealerships, as they are responsible for dealing with customers across the globe. We work to take action that incorporates dealership views and improves customer satisfaction. These include twice-annual technical liaison meetings in Japan, while in overseas markets, we hold twice-annual major dealership service meetings, and block conferences in the Commonwealth of Independent States (CIS), Central Europe, Northern Europe, Southern Europe, Oceania, and Central and South America (in FYE March 2022, all meetings and conferences, domestic and overseas, were once again held online).
Note that in FYE March 2021, some domestic meetings were held online to help prevent the spread of COVID-19; new methods such as archive video distribution were also introduced. Going forward, we will continue to engage in awareness activities, while enhancing the program and extending the duration, among other improvements.
Meetings with SUBARU dealerships
Employees
SUBARU publishes an in-house magazine for the purpose of sharing information on corporate policies and initiatives as well as boosting the motivation of employees and promoting communication. In FYE March 2023, we transitioned to the digital in-house magazine, SUBAROOM, to enhance real-time information dissemination and enrich content with features such as videos. As it is accessible from employees’ personal computers and smartphones, individuals can conveniently read the up-to-date content at their leisure.
In addition to the executive speech relay that has been ongoing since FYE March 2020, we have introduced the general manager dialogue relay for mid-career employees, both of which are featured in SUBAROOM. Furthermore, we have launched the SUBARU Communication Park on our company network, offering a forum where employees of many different positions can communicate with each other.
In January 2023, we published the first issue of SUBAROOM MAGAZINE with the aim of broadly communicating SUBARU's policy to employees of Group companies and domestic dealerships.
Digital in-house magazine, SUBAROOM