Management Policy
Management Policy and Key Initiatives
SUBARU Management Policy 2025
(Announced November 10, 2025)
SUBARU Management Policy 2025 sets out our current management direction in areas including the thorough pursuit of flexibility in Monozukuri (Manufacturing) Innovation; Value Creation; Driving the Subaru Difference; and strengthening the resilience of our business foundation, all in pursuit of our goal of becoming a compelling company with a strong presence.
Key Initiatives
Related Announcements
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SUBARU Management Policy 2025
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SUBARU New Management Policy
Vision
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Message from the President
We will put the customers who have nurtured the Subaru brand first and continue to pursue our goal of delivering happiness to people, society, and even the Earth.
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Our Vision
We strive to become an indispensable company for people, communities, and society by pursuing “Enjoyment and Peace of Mind.” Learn about our vision, “Delivering Happiness to All.”
Learn More About Subaru
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Accumulated Strengths and Business Model
Learn about the business model that supports Subaru’s distinctive strengths and competitiveness.
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Our Relationships with Customers
Learn about the shared values, trust, and deep connections Subaru has fostered with its customers.
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Integrated Report
An annual report presenting the key initiatives the Subaru Group is pursuing as one team, along with our accumulated strengths and the foundation of our business, from both financial and non-financial perspectives.
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Overview/Executives/Chief Officers
Find information about Subaru’s company profile, business activities, and leadership structure.
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Sustainability
Explore the Subaru Group’s approach, goals, and initiatives for sustainability from environmental, social, and governance perspectives.
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Newsroom
Find the latest news and announcements from Subaru.