February 6, 2026

Subaru Corporation Announces Organizational and Management Changes

(Effective March 31, 2026 and April 1, 2026)

Tokyo, February 6, 2026 – Subaru Corporation announces the following organizational and management changes.
The Company will further strengthen its executive structure to realize the initiatives laid out in the “SUBARU Management Policy 2025” announced in November 2025, including the thorough pursuit of flexibility in “Monozukuri Innovation,” the acceleration of new “Value Creation,” and the strengthening of brand strategy and business foundation resilience.

1. Organizational Changes (Effective April 1, 2026)

(1) Establishment of the Product & Portfolio Innovation Division

To translate the achievements of Monozukuri Innovation and Value Creation into innovative and competitive products, the Company will newly establish the Product & Portfolio Innovation Division by integrating organizations including the Product and Business Management Division, the CTO Strategy Office, and the Cost Innovation Promotion Office.

(2) Establishment of the Monozukuri Innovation Center

To further accelerate Monozukuri Innovation, the Company will newly establish the Monozukuri Innovation Center as an organization responsible for formulating future‑oriented production strategies, developing advanced manufacturing engineering, and expanding the digital utilization cultivated in vehicle development into the production domain in order to strengthen collaboration between the two areas.

(3) Reorganization of the Sales & Marketing Organization

Based on the concept of becoming “One Subaru,” and with the aim of building a more agile and flexible organizational structure capable of responding to changes in global markets, the Company will integrate the Japan Sales & Marketing Division, the Overseas Sales & Marketing Division, and the Global Sales & Marketing Strategy Office to establish the Sales & Marketing Division.

(4) Establishment of the Human Resources & General Administration Division

To accelerate efforts to advance human capital management through measures such as enhancing employee engagement, the Company will integrate the Human Resources Department and the General Administration Department to establish the Human Resources & General Administration Division.

2. Promoted Officers (Effective April 1, 2026)

Chairman
Fumiaki Hayata
Current title:
 Executive Vice President
Managing Executive Officer
Eiji Shibata
Current title:
 Executive Officer
 CDCO (Chief Digital Car Officer)
 Senior General Manager of Engineering Div.
Managing Executive Officer
Nobuyuki Bando
Current title:
 Executive Officer
 Chairman of Subaru of Indiana Automotive, Inc.

3. Newly-appointed Officers (Effective April 1, 2026)

Executive Officer
Shoichiro Kezuka
Current title:
 Senior General Manager of Product and Business Management Div.
 General Manager of Product and Business Management Dept.
Executive Officer
Taku Miyairi
Current title:
 Senior General Manager of Monozukuri Div.
 General Manager of TPM Promotion Office
 General Manager of Safety & Health Promotion Office
 Senior General Manager of Gunma Plant
Executive Officer
Kazuo Ikeda
Current title:
 Senior General Manager of Purchasing Div.
 General Manager of Quality Assurance Management Office
 General Manager of CMzO Strategy Office

4. Retiring Officers (Effective March 31, 2026)

- Tomomi Nakamura

Current title: Chairman
The expiration of his term of office as Director of the Board is June 2026.

- Tatsuro Kobayashi

Current title: Managing Executive Officer and CBBO (Chief Battery Business Officer)
Appointed as President of Subaru Kohsan Co., Ltd., effective April 1, 2026.

- Hiroshi Watahiki

Current title: Managing Executive Officer and Chief General Manager of Purchasing Div.
Appointed as President of Subaru Techno Corporation effective April 1, 2026.

- Ryota Fukumizu

Current title: Managing Executive Officer, Chief General Manager of Monozukuri Div. and Chief General Manager of Gunma Plant
Appointed as President of Fuji Machinery Co., Ltd., effective April 1, 2026.

- Kazuki Uejima

Current title: Executive Officer, Chief General Manager of Product and Business Management Div. and Senior General Manager of Corporate Planning Div.
Appointed as Senior Managing Executive Officer of Subaru Auto Accessories Ltd., effective April 1, 2026.

5. Changes in Executive Officers’ Areas of Responsibility (Effective April 1, 2026)

Name Effective April 1, 2026 Current
Fumiaki Hayata
Chairman
- Chief Risk Management Officer (CRMO)
- Secretarial Office
- Human Resources & General Administration Div.
- Chief Risk Management Officer (CRMO)
- Secretarial Office
- Human Resources Dept.
- Cost
- Purchasing
Tetsuo Fujinuki
Senior Managing Executive Officer
- Chief Technology Officer (CTO)
- Engineering Div.
- Technical Research Center
- Product & Portfolio Innovation Div.
- Chief Technology Officer (CTO)
- CTO Strategy Office
- Engineering Div.
- Technical Research Center
- Product and Business Management Div.
Tadashi Yoshida
Senior Managing Executive Officer
- Sales and Marketing Div. - Japan Sales & Marketing Div.
- Overseas Sales & Marketing Div.
- Global Sales & Marketing Strategy Office
Chief General Manager
Global Head of Sales & Marketing
Chief General Manager of Overseas Sales & Marketing Div.
Osamu Eriguchi
Managing Executive Officer
- Chief Quality Officer (CQO)
- Customer First Innovation Div.
- Product & Portfolio Innovation Div.
- Chief Quality Officer (CQO)
- Customer First Innovation Div.
Chief General Manager of Customer First Innovation Div.
Senior General Manager of Product & Portfolio Innovation Div.
General Manager of Quality Assurance Management Office
Chief General Manager of Customer First Innovation Div.
General Manager of Quality Assurance Management Office
Ikuo Watanabe
Managing Executive Officer
- Chief Monozukuri Officer (CMzO)
- CMzO Strategy Office
- Monzukuri Innovation Center
- Engineering Div.
- Chief Monozukuri Officer (CMzO)
- CMzO Strategy Office
- Engineering Div.
Chief General Manager of Monzukuri Innovation Center
Senior General Manager of Engineering Div.
Senior General Manager of Engineering Div.
Yoichi Hori
Managing Executive Officer
- Sales & Marketing Div.
- Subaru of America, Inc.
- Subaru Canada, Inc.
- North American Subaru, Inc.
- Overseas Sales & Marketing Div.
- Subaru of America, Inc.
- Subaru Canada, Inc.
- North American Subaru, Inc.
Senior General Manager of Sales & Marketing Div.
Regional Head of Sales & Marketing - North America
Chairman of Subaru of America, Inc.
Chairman of Subaru Canada, Inc.
Senior General Manager of Overseas Sales & Marketing Div.
Chairman of Subaru of America, Inc.
Nobuyuki Bando
Managing Executive Officer
- Monozukuri Div.
- Gunma Plant
- Subaru of Indiana Automotive, Inc.
Chief General Manager of Monozukuri Div.
Chief General Manager of Gunma Plant
Chairman of Subaru of Indiana Automotive, Inc.
Katsufumi Nakazawa
Executive Officer
- Sales & Marketing Div. - Japan Sales & Marketing Div.
Senior General Manager of Sales & Marketing Div.
Regional Head of Sales & Marketing - Japan
Chief General Manager of Japan Sales & Marketing Div.
Kosuke Kawai
Executive Officer
- Chief Cost Innovation Officer (CCIO)
- Cost and Investment Management Office
- Corporate Planning Div.
- Engineering Div.
- Product & Portfolio Innovation Div.
- Purchasing Div.
- Chief Cost Innovation Officer (CCIO)
- Cost and Investment Management Office
- Cost Innovation Promotion Office
- Corporate Planning Div.
- Engineering Div.
- Product and Business Management Div.
- Purchasing Div.
Senior General Manager of Corporate Planning Div.
Senior General Manager of Engineering Div.
Senior General Manager of Product & Portfolio Innovation Div.
Senior General Manager of Purchasing Div.
General Manager of Cost Innovation Promotion Office
Senior General Manager of Corporate Planning Div.
Senior General Manager of Engineering Div.
Senior General Manager of Product and Business Management Div.
Senior General Manager of Purchasing Div.
Hideyuki Kusabuka
Executive Officer
- Chief Human Resources Officer (CHRO)
- Human Resources & General Administration Div.
- Chief Human Resources Officer (CHRO)
- Human Resources Dept.
Chief General Manager of Human Resources & General Administration Div. General Manager of Human Resources Dept.
Hidemasa Tabata
Executive Officer
Sales & Marketing Div. - Overseas Sales & Marketing Div.
Senior General Manager of Sales & Marketing Div.
Head of Strategic Initiatives
Senior General Manager of Overseas Sales & Marketing Div.
Takayuki Sano
Executive Officer
- Subaru of Indiana Automotive, Inc. - Subaru of Indiana Automotive, Inc.
Chairman of Subaru of Indiana Automotive, Inc. Executive Vice President of Subaru of Indiana Automotive, Inc.
Kazuki Okamoto
Executive Officer
- Product & Portfolio Innovation Div. - CTO Strategy Office
Chief General Manager of Product & Portfolio Innovation Div. General Manager of CTO Strategy Office
Shoichiro Kezuka
Executive Officer
(Newly appointed)
- Product & Portfolio Innovation Div. Senior General Manager of Product and Business Management Div.
General Manager of Product and Business Management Dept.
Senior General Manager of Product & Portfolio Innovation Div.
Taku Miyairi
Executive Officer
(Newly appointed)
- Monozukuri Div. Senior General Manager of Monozukuri Div.
General Manager of TPM Promotion Office
General Manager of Safety & Health Promotion Office
Senior General Manager of Gunma Plant
Senior General Manager of Monozukuri Div.
Kazuo Ikeda
Executive Officer
(Newly appointed)
- Purchasing Div. Senior General Manager of Purchasing Div.
General Manager of Quality Assurance Management Office
General Manager of CMzO Strategy Office
Chief General Manager of Purchasing Div.

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