Subaru Corporation Achieves Highest Three-Star Recognition from HDI in
Customer Support Ratings for "Inquiry Desk" and "Web Support" Categories
Tokyo, January 23, 2026 – Subaru Corporation today announced that it has received the highest three-star ratings in the “Inquiry Desk” and “Web Support” categories of the 2025 HDI Benchmark survey conducted by HDI-Japan*1. This marks Subaru's second consecutive top rating in "Inquiry Desk" and its first-ever three-star rating in "Web Support."
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| Inquiry Desk Rating | Web Support Rating |
The HDI Benchmark evaluates companies’ inquiry services and website support from the customer’s perspective, based on international evaluation standards established by HDI*2. In the “Inquiry Desk” category, Subaru was recognized for its consistently courteous and sincere approach to customers as well as cooperative and attentive support, which fosters trust and reassurance. In the “Web Support” category, it was recognized for offering customer-oriented support by providing comprehensive information ranging from basic guidance to more specialized content.
Subaru is committed to enhancing the quality of its inquiry response capabilities and customer-focused information services to exceed expectations at every customer touchpoint. The company will continue to further improve service quality to deliver the best Enjoyment and Peace of Mind to each and every customer.
- Press Release: “2025 HDI Benchmark Results – Automotive Industry” (HDI-Japan, Japanese only)
https://www.hdi-japan.com/hdi/research-publication/press_release_260108.asp
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