• Sustainability

Subaru Launches the “SUBARU Share the Love Event” in Japan

Tokyo, October 21, 2026 – Subaru Corporation will launch the "SUBARU Share the Love Event" ("the Event") in Japan as part of its “Cherishing Every Life Project.”^*1
Through the Event, customers who purchase a Subaru vehicle^*2 at Subaru dealerships throughout Japan^*3 during the campaign period can choose a theme they wish to support. Based on each customer's selection, Subaru will make a donation to a partner organization associated with the selected theme, helping connect what matters to each customer with activities that support society.

In the U.S., one of Subaru’s key markets, the Event has been held since 2008. In 2025, more than $26 million was donated through the Event. Over the past 18 years, cumulative donations have exceeded $346 million, supporting more than 2,800 hometown charities across the country.

In Japan, Subaru has promoted activities to protect irreplaceable life through the “Cherishing Every Life Project” under the two themes of “Human life” and “Natural life”.
Building on these efforts, Subaru will add new themes and expand the initiative to four themes, including “Protecting Life,” “Protecting Nature,” “Protecting Pets,” and “Bringing Smiles,” with the aim of creating a more caring society.
Through the Event, customers can choose one theme they would most like to support from these four themes or from “Local Community Themes” ^*4 established in certain regions across Japan.

Together with its dealerships and partner organizations, Subaru aims to help create a more caring society by connecting what matters most to each customer with activities that support society.

Event Overview

Four Themes and Partner Organizations^*6

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