Subaru Corporation Announces Organizational Changes
(Effective April 1, 2026)
Tokyo, March 19, 2026 – Subaru Corporation announces the following organizational changes effective April 1, 2026.
1. Organizational Changes Related to the Establishment and Reorganization of Divisions
Product & Portfolio Innovation Division
The Product & Portfolio Innovation Division will be newly established by integrating the CTO Strategy Office, the Product and Business Management Division, and some functions of the Cost Innovation Promotion Department, the Customer First Innovation Division, and the Engineering Division.
| Effective April 1, 2026 | Previous | ||
| CTO Strategy Office*1 | |||
| Product Management & Integration Dept. | |||
| Value Chain Products Dept. | Product and Business Management Dept. | ||
| Product Quality Innovation Office | Vehicle cost planning function in the Cost Innovation Promotion Dept.*1 | ||
| Product Cost Innovation Planning Dept. | |||
| Sports Vehicle Planning Office | Functions related to aftersales parts planning and quality planning for vehicle development in the Customer First Innovation Div. | ||
| Vehicle cost planning and management functions in the Engineering Div. | |||
Monozukuri Innovation Center
The Monozukuri Innovation Center will be established by integrating the CMzO Strategy Office and some functions of the Monozukuri Division.
| Effective April 1, 2026 | Previous | |
| CMzO Strategy Office*1 | ||
| New Plant Project Promotion Office | Functions related to new plant planning, production strategy planning, advanced production technology development, and digital development in the Monozukuri Div. | |
| Production Strategy Planning Office | ||
| Digital Transformation Promotion Office | ||
| Advanced Production Engineering Development Office | ||
Sales & Marketing Division
The Sales & Marketing Division will be newly established by integrating the Global Sales & Marketing Strategy Office, the Japan Sales & Marketing Division, and the Overseas Sales & Marketing Division.
| Effective April 1, 2026 | Previous | ||
| Sales & Marketing Strategy Office | |||
| Project Management Office | 1st Sales Dept. | ||
| Business Planning Dept. | 2nd Sales Dept. | ||
| Marketing Dept. | Sales Promotion Dept. | ||
| Product Management Dept. | Corporate Customers Sales Dept. | ||
| North America Business Dept. | Sales Planning Dept. | ||
| Overseas Sales & Marketing Dept. | Sales Infrastructure Promotion & Distribution Dept. | ||
| Japan Sales Dept. | |||
| Japan Business Planning Dept. | Marketing Planning Dept. | ||
| Sales Promotion Dept. | Business Innovation Dept. | ||
| Value Chain Business Dept. | |||
| Media Communication Dept. | North America Business Planning Dept. | ||
| Corporate Customers Sales Dept. | China Business Dept. | ||
| Business Innovation Dept. | Regional Sales & Marketing Dept. | ||
| Overseas Business Planning Dept. | |||
| Overseas Marketing Dept. | |||
| Project Management Office | |||
Human Resources & General Administration Division
The Human Resources & General Administration Division will be newly established by integrating the Human Resources Department, the General Administration Department, the General Administration Department of the Gunma Plant, the General Administration & Human Resources Department of the Aerospace Company, and some functions of the Engineering Division.
| Effective April 1, 2026 | Previous | ||
| Corporate Culture Transformation Office | |||
| Human Resources Planning Dept. | |||
| Human Resources & Labor Administration Dept. | General Administration Dept. | ||
| General Administration Dept. | |||
| Gunma General Administration Dept. | General Administration & Human Resources Dept. | ||
| Aerospace Human Resources & General Administration Dept. | Human resources and general administration functions in the Engineering Div. | ||
2.Organizational Changes Related to the Establishment and Reorganization of Departments
Departments Not Affiliated with Any Division
| Effective April 1, 2026 | Previous |
| The Cost Innovation Promotion Dept. will be dissolved, with its functions transferred to the Cost and Investment Management Office*1 and the Product & Portfolio Innovation Div. | Cost Innovation Promotion Dept.*1 |
IT Strategy Division
| Effective April 1, 2026 | Previous |
| Data DX Promotion Dept.*2 | DX Promotion Office |
| IT-R&D Dept. | IT System R&D Dept. |
| Connected Engineering Management Dept. | |
| IT Service Management Dept.*2 | IT System Operation Dept. |
Customer First Innovation Division
| Effective April 1, 2026 | Previous |
| The Service Dept. will be dissolved, with its functions transferred to the Aftersales Dept. | Service Dept. |
| Customer Quality Innovation Dept. | Quality improvement functions in the Quality Planning & Management Dept. and the Quality Assurance Dept. |
| Supply Chain Management Dept.*2 | Parts Supply Chain Management Dept. |
Logistics Division
| Effective April 1, 2026 | Previous |
| Global Logistics Dept. | International logistics functions in the Production Parts Logistics Dept. |
Monozukuri Division
| Effective April 1, 2026 | Previous |
| Digital Manufacturing Promotion Dept. | IT and DX functions in the Manufacturing Engineering Administration Dept. and the Manufacturing Engineering Office for New Plant Project |
| The Manufacturing Engineering Office for Battery Project will be dissolved, with its functions transferred to the Monozukuri Innovation Center. | Manufacturing Engineering Office for Battery Project |
| The Manufacturing Engineering Office for New Plant Project will be dissolved, with its functions transferred to the Monozukuri Innovation Center and the Digital Manufacturing Promotion Dept. | Manufacturing Engineering Office for New Plant Project |
Purchasing Division
| Effective April 1, 2026 | Previous |
| Body & Material Purchasing Dept. | Some functions in the Body Parts Purchasing Dept., the Connected & ADAS System Purchasing Dept., and the Powertrain Parts Purchasing Dept. |
| Chassis & Safety Purchasing Dept. | |
| Electronic Unit Purchasing Dept. | |
| The Electrification Strategy Promotion Dept. will be dissolved, with its functions transferred to the Powertrain Parts Purchasing Dept. | Electrification Strategy Promotion Dept. |
| Supplier Management Dept. | Supplier Quality Management Dept. |
| Supplier Chain Management Dept. |
*1: Departments not affiliated with any division
*2: Renamed
Related News Release
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Notice of Transition to a Company with an Audit and Supervisory Committee (February 6, 2026) -
Subaru Corporation Announces Changes to the Board of Directors (Effective June 2026) (February 6, 2026) -
Subaru Corporation Announces Organizational and Management Changes (Effective March 31, 2026 and April 1, 2026) (February 6, 2026)


