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October 10, 2025

Subaru Sponsors the 51st All Japan Life Saving Championships
– Supporting Efforts to Protect Lives along Japan’s Coasts
through the Subaru “Cherishing Every Life Project” –

Tokyo, October 10, 2025 – Subaru Corporation will sponsor the “51st All Japan Life Saving Championships,” organized by Japan Lifesaving Association (JLA; Headquarters: Minato-ku, Tokyo; President: Takuya Iritani).

As part of Subaru’s “Cherishing Every Life Project” *1, this sponsorship aims to raise public awareness of lifesavers’ advanced skills, strong teamwork, and the importance of activities that protect safety along the water’s edge. By supporting the nation’s top-level All Japan Lifesaving Championships, where lifesavers from across the country demonstrate the results of their rigorous daily training, Subaru continues to contribute to raising public awareness of water safety and promoting the development of lifesaving activities.

During the competition period, Subaru, together with its local dealership Kanagawa Subaru, will have a booth at the “Fujisawa LIFE FEST” *2, which will be held concurrently with the championships. The booth will showcase the “Subaru Lifesaver Cars” *3 and panels introducing initiatives under the “Cherishing Every Life Project,” and will also host a hands-on workshop where participants can create coin cases using leather offcuts from vehicle interiors, as part of Subaru’s upcycling efforts in automobile manufacturing.
In addition, the Subaru Group, together with the JLA and its dealerships, will conduct a beach cleanup activity as part of its efforts to promote coexistence with local communities and environmental conservation.

Event Name: 51st All Japan Lifesaving Championships
Dates: October 11 (Sat) – 13 (Mon, National Holiday), 2025
Venue: Katase Nishihama Beach (Fujisawa City, Kanagawa Prefecture)

To achieve the goal of “Delivering Happiness to All,” the Subaru Group is promoting sustainability on a Group-wide, global basis under its Subaru Global Sustainability Policy.
Subaru will continue to pursue sustainable growth as a truly global company, while helping to create a more enjoyable and sustainable society.

1: With aircraft manufacturing in its DNA, Subaru has always valued “people-centered monozukuri,” placing the highest priority on safety and the protection of life. Guided by this philosophy, Subaru, together with its customers and authorized dealerships, is working to expand the circle of empathy and harmony through social contribution activities under the “Cherishing Every Life Project.”
2: An event organized by the JLA, held concurrently with the 51st All Japan Lifesaving Championships, focusing on the themes of “life” and “the environment.”
3: As an official partner of the JLA, which aims to achieve “Zero Water Accidents,” Subaru provides Lifesaver Cars through its nationwide network of authorized dealerships to support lifesavers in their patrol and rescue activities. Launched in 2020, this initiative marks its sixth year in 2025, with more than 150 vehicles provided to date.

- 51st All Japan Lifesaving Championships (Japanese only)
https://ls.jla-lifesaving.or.jp/lifesaving-sports/alljapan-lifesaving-championships/

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