Cherishing Every Life Project: Internal Lecture by the Shiretoko Nature Foundation
Sustainability Journal
Cherishing Every Life Project: Internal Lecture by the Shiretoko Nature Foundation
In SUBARU’s Cherishing Every Life Project, the Company and its dealerships across Japan support people who are working every day to safeguard the lives of people and nature, just like SUBARU has always valued its monozukuri. As part of these activities, we hosted an internal lecture on November 21, 2024, delivered by Ms. Yuki Yamamoto, General Manager of the Shiretoko Nature Foundation. SUBARU resonates with the Shiretoko Nature Foundation's long-standing activities to protect the nature of the World Heritage Site of Shiretoko and provides vehicles to support the foundation's activities.
Natural Life | Cherishing Every Life Project | SUBARU (Japanese version only)
In this lecture, Ms. Yamamoto talked about the mission and initiatives of the Shiretoko Nature Foundation, which is involved in the protection and management of wildlife, research and surveys, and activities to conserve the natural environment, as well as the challenges it faces and its relationship with SUBARU. Comments from participating SUBARU employees included: a new and encouraging understanding not only of the foundation’s activities and its connection to SUBARU, but also of the history of the Shiretoko area and context behind the foundation’s efforts; an impressive earnestness surrounding the activities, as well as the enlightening process of trial and error involved in conserving a rich natural environment; and an introspective feeling about the employee’s own work attitude from hearing directly about how the foundation has tackled tough issues. As seen in these comments, this lecture has led to a greater interest in the activities of the Shiretoko Nature Foundation and the people who are working to protect the natural life of Shiretoko. From now on, SUBARU will continue to create many opportunities for project involvement, continuing to expand the circle of Resonance and Coexistence alongside many employees.
Lecture by Ms. Yamamoto
Human life is irreplaceable and natural life such as flora and fauna in healthy forests is to be cherished. SUBARU supports those who have a strong conviction to protect life and who are working daily to protect and connect life for future generations.