Strong Demand for the "SUBARU XV HYBRID" in Japan
- Orders Surpass Monthly Sales Target Tenfold in First Two Weeks -

Tokyo, July 10, 2013 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that the orders for the "Subaru XV Hybrid" in Japan have reached 5,580 units as of July 7 in just two weeks after its launch on June 24. This breaks the monthly sales target of 550 units by more than ten times.

Breakdown of the orders:

1. Trim
HYBRID 2.0i 4.2%
HYBRID 2.0i-L 4.4%
HYBRID 2.0i-L EyeSight 91.4%
2. EyeSight
EyeSight-equipped models 91.4%

 

3. Exterior Color
Satin white pearl 28.3%
Desert khaki 14.7%
Ice silver metallic 13.0%
Plasma green pearl 11.2%
Crystal black silica 9.4%
Deep sea blue pearl 7.9%
Venetian red pearl 5.8%
Tangerine orange pearl 5.3%
Dark gray metallic 4.4%
4. Percentage of customer's age
Under 29 7.0%
30 - 39 14.3%
40 - 49 23.1%
50 - 59 26.5%
Over 60 29.1%

 


The Subaru XV Hybrid offers the brand's distinctive, enjoyable driving experience. The orders for the hybrid version during the two-week period account for 70% of the total sales of the Subaru XV series.

Customer reviews on the Subaru XV Hybrid include: