Subaru believes that a car is more than just a means of transport.
Subaru will foster a sustainable mobility culture by providing customers with added value in the form of products and services which make the car a partner that enriches people’s lives and minds, while cherishing the human emotions of enjoyment and peace of mind.
Why It is Important to Us
The Subaru Group has contributed to increasing customers’ options by respecting people’s diverse values and offering distinctive products tailored to diverse forms of market value. Subaru Group believes that a car is not just a means of transport, but rather a partner that enriches people’s lives by understanding and meeting their expectations.
The Subaru Group will transition from being a company making things, to a company making people smile. Continuing to cherish the human emotions of enjoyment and peace of mind experienced by each and every one of our customers, Subaru Group will develop and popularize a car culture that gives people the starring role by linking cars to changes in people’s lifestyles and life stages.